Google analytics Mar 1, 2018 · Step 2. 122,993 likes · 44 talking about this. Inizia a conoscere Google Analytics. Google Analytics Today in this Google Analytics 4 tutorial, I share how to use Google Analytics 4. Nov 17, 2023 · Google Analytics is a useful tool for understanding website traffic and user behavior. Click Connect Google Analytics. Mengukur situs. Its latest App+Website data integration in GA4 makes it even more powerful. Learn more at g. The Google Analytics for Firebase SDK automatically generates and assigns an app-instance identifier to each instance of your app. Google Analytics helped us optimize our art marketplace, resulting in 400% year-over-year revenue growth for our art business. Oct 9, 2024 · Before using the Google Analytics APIs and other developer products, make sure you've followed the steps in Get started with Google Analytics to set up your account, create a property, add a data stream, and set up data collection. Tap into data from Analytics 360 to power your search campaigns, bid strategies, rules, and more. Google Analytics. See how Google Trends is being used across the world by newsrooms, charities and more Visualising Google Trends data Welcome to our data visualisation project: where the Trends data team works with the best designers around the world to tell stories with data – and make the results open source Oct 9, 2024 · BigQuery is a cloud data warehouse that lets you run high performance queries on large datasets. In this section, you will learn to set up a property on your website or app, become familiar with the Google Analytics interface, and set up conversions for the actions that are valuable to your business. Kemudian, Anda perlu menambahkan kode pengukuran JavaScript ke setiap halaman situs. For example, Google Analytics can be connected to Google Ads so data from Google Ads will also be visible in Google Analytics (along with website and app performance data). Step 3. After you complete the Google Data Analytics Certificate, you will have access to expert training and hands-on projects designed to prepare you for a job in data analytics, including a resume-building tool, mock interviews, and career networking support designed to help you with your job search. " Get the latest news and product updates on Google Analytics, Tag Manager, and the Google tag. Discover advertising solutions that lead to success. Review the custom dimension and metric limits when sending custom parameters with ecommerce events. Make your data work for you. The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. Quickly create reports and dashboards with the only GA4 reporting tool built for marketing agencies. You can use reports to monitor traffic Get the latest news and product updates on Google Analytics, Tag Manager, and the Google tag. Learn more about Google Analytics and privacy. Browse a list of Google products designed to help you work and play, stay organized, get answers, keep in touch, grow your business, and more. Explore the features of Analytics 360 and Analytics, and see how they can answer your questions, predict user behavior, and optimize your marketing. Set Up a Property: A property in Google Analytics represents . To select attribution settings: Sign in to Google Analytics. Google Analytics provides two types of reports: Introducing Google Marketing Platform, a unified marketing and analytics platform for smarter marketing measurement and better results. Discover a collection of custom solutions and templates for Google Analytics to enhance your data analysis and reporting. Answer questions Oct 9, 2024 · The following policies apply to all applications using the Google Analytics Property SDKs and/or User ID feature: You must have the full rights to use this service, including the necessary authorizations from both the rights holder(s) of the data you transmit using the platform and the rights holder(s) of the respective Google Analytics account(s). Dec 10, 2024 · This account will be used to access Google Analytics and other Google services. Mariam Naficy , Founder & CEO, Minted Marketing solutions for every business. Make the most of Google Ads With Performance Max, you get the best of Google all-in-one. js Tag Manager. Google Analytics helps you understand your customers across devices and platforms, and improve your marketing ROI with machine learning and integrations. The demo account is a great way to look at real business data and experiment with Google Analytics features. Analytics Intelligence will get smarter over time as it learns the types of questions users are interested in. Sep 25, 2024 · To use Google Analytics audiences in Google advertising products, you must link your Google Analytics property with those products, and enable personalized advertising. Find out how to get help, give feedback, and switch to Google Analytics 4. It contains 2 Google Analytics 4 properties. However, Google Analytics’ pricing model present some challenges and limitations, especially for smaller organizations. Mit Google Analytics können Sie Ihre digitale Strategie optimieren, Ihre Kampagnen optimieren und Ihre Onlinepräsenz ausbauen. Learn more about customer match in Google Analytics. Google Analytics 4 is a powerful analytics tool that provides invaluable insights into your audience. Google Analytics Connect Clarity and Google Analytics to go beyond the numbers and see how people interact with your site. Compared with previous versions, it offers deeper insights into both website and app traffic to help you reach your marketing goals . Analyze data quickly and collaborate with your team with an easy-to-use interface and shareable reports. This guide is for marketers and data analysts who are already familiar with digital marketing and want to explore how to set up and use Google Analytics, including advanced features and capabilities across different specializations. Get started. Help Center; Get started with Analytics; Collect and manage data; Report and explore; Advertising and attribution; Audiences and remarketing; Manage accounts, properties, and users Analytics for marketing specialists and digital analysts. You can find all of the code from this v Sep 9, 2022 · Google Analytics Tutorial - Learn Google Analytics in 3 Hours [FULL COURSE]Timestamps: 00:00:00 - Introduction00:08:08 - Google Analytics Set Up00:20:32 - G Make the most of Google Ads With Performance Max, you get the best of Google all-in-one. Google AI helps tailor layouts and maximize earnings from there. For more details on setting up Google Analytics, see the following developer guides: Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps. In this section. How Google Analytics Uses Cookies. our users Jun 12, 2023 · Google Analytics collects data from your websites and apps to create reports that provide insights into your business. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results A customizable Google Analytics reporting tool to bring all your clients’ real-time data in one place. gtag. Minimum Requirements: A Google Analytics account with a valid property tracking ID for your website. Dec 9, 2024 · Google Analytics is an app measurement solution, available at no charge, that provides insight on app usage and user engagement. Pricing of Microsoft Clarity vs. Find out how to customize your configuration, filter your data, and access Google Analytics 4. co/marketingplatform Deactivating Google signals prevents Analytics from collecting the data going forward, while Analytics retains historical data in reports. The Attribution settings page lets you choose how Google Analytics assigns credit to different ads, clicks, and other factors before users trigger key events and Google Ads web conversions. Click Save. Now that you understand the different types of cookies in Google Analytics let’s explore how Google Analytics uses cookies to track and analyze user behavior. When you open your reports, you will see a Reports snapshot report, a Realtime report, and a number of predefined reports. Open Google Analytics Once you have opened Google Analytics for your company website, go to the left hand side menu. Jul 1, 2023 · Explore Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps GA4 is a new kind of property designed for the future of measurement: Collects both website and app data to better understand the customer journey Explore the Google Analytics Solutions Gallery to find custom dashboards, reports, and segments for your analytics needs. This will allow you to start gathering data and benefit from the latest innovations as they become available while keeping your current Helps you. Learn how to sign in to your Google Analytics account and navigate to your accounts and properties. When you’re signed in, all of the Google services you use work together seamlessly to offer help with everyday tasks like syncing your Gmail with your Google Calendar and Google Maps What is Google Analytics? Google Analytics is a free website tracking tool and platform that collects data on how users interact with your website. Sign Up for Google Analytics: Go to the Google Analytics website and sign up using your Google account. By applying Google’s machine learning models, Analytics can analyze your data and predict future actions people may take, like making a purchase or churning. Learn more about Tag Assistant Google Analytics erfahren. Google analytics is probably the most powerful and popular free analytics software available on the market, however, it can be daunting to most beginners. Oct 9, 2024 · To add Google Analytics to your app and begin logging events, use Firebase. Download now and make it yours. See your Floodlight Conversions alongside Analytics 360 metrics and use non-last click attribution models based on Analytics 360 activity columns. co/marketingplatform Discover how to use Google Analytics 4’s URL builder to add utm parameters in order to identify the campaigns that refer traffic. May 6, 2019 · Google Analytics — commonly abbreviated as GA — is a free tool that Google provides to help you understand, analyze, and improve your website traffic. Analyse data quickly and collaborate with your team with an easy-to-use interface and shareable reports. It allows businesses to see unified user journeys across their websites and apps, use Google’s machine learning technology to surface and predict new insights, and most importantly, it’s built to keep up with a changing ecosystem. Jun 26, 2024 · Google Analytics 4 provides customers with valuable cross-channel campaign performance insights and soon we’ll make these insights more actionable for your business. To measure a website, you first have to create a Google Analytics account. Difference 2: A New Account Structure and New Data Streams. Completing these courses will help you: Setup a Google Analytics property for a website or an app Aug 11, 2023 · But Google Analytics is still an incredibly useful and powerful tool for those who learn how to use it. UK-based fitness apparel and accessories brand Gymshark used Google Analytics to improve the quality of their measured website and app data. Learn Google's measurement tools to help grow your business through intelligent data collection and analysis. However Sep 15, 2022 · Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app performance. You can opt out from having Jan 25, 2024 · If you sell products or services online, then the eCommerce reports in Google Analytics can help you see how your offerings are performing. In the 'Settings' window, go to Sep 23, 2023 · Benefits of Google Analytics . Google Analytics ist die Plattform der Wahl für Millionen von Website- und App-Inhabern, die sich ein besseres Bild von der Leistung ihrer Website und App machen möchten. It integrates with Google's marketing and advertising platforms and products (including Google Ads, Search Console, and Data Studio), making it a popular choice for anyone using multiple Google tools. To get started, try our Send app events to Google Analytics codelab. Google Analytics is the platform for website and app owners to understand and optimize their online performance. In the top right corner, click Settings . List custom definitions and create reports See the following resources for similar information related to Google Analytics 4: For information about dimensions and metrics in Google Analytics 4, go to [GA4] Analytics dimensions and metrics. Here is all you need to know about Google Analytics’ pricing model and how it suits different types of customers. Jan 17, 2023 · Throughout this series, we will show you how to set up Google Analytics features using a demo Google Analytics blog. November 19, 2024 Improvements to Google Analytics cost data import Opting out of Google Analytics. Dec 19, 2024 · Google Analytics 4 (GA4) is free for all businesses, but for advanced analytics and enterprise-level needs, Google offers the premium Google Analytics 360, which comes with a cost. Forgot email? Type the text you hear or see. Tracking additional Google Analytics events Jan 11, 2024 · You will not and will not assist or permit any third party to, pass information hashed or otherwise to Google that Google could use or recognise as personally identifiable information except where permitted by, and subject to, the policies or terms of Google Analytics features made available to You, and only if, any information passed to Google for such Google Analytics feature is hashed using Google Analytics 360 (GA360) is the premium, enterprise version of Google Analytics 4 (GA4). The Site Speed reports show how quickly users are able to see and interact with content. Step 1: Get an Analytics Property ID. Sep 14, 2021 · Under Google Analytics, click Connect. Tick the IP Anonymization checkbox if you wish to hide visitors’ IP addresses from Google. When you sign in to your Google Account, all the Google services you use work together to help you get more done. I walk you through everything you need to know to get started with Google A Customer Match in Google Ads vs. Customer Match in Google Ads and Google Analytics are both tools that can help you improve the coverage for remarketing efforts, ensuring that your campaigns reach the most relevant audiences, but user-provided data can be used for already created audiences when implemented with Google Analytics. Google Ads helps you figure out what marketing goals matter most to your business. Con Google Analytics, puoi perfezionare la tua strategia digitale, ottimizzare le campagne e portare la tua presenza online a nuovi livelli. Analytics uses the ID to identify unique installations of your app and compute user metrics. Google Analytics gives you the tools you need to better understand your customers. But Sep 1, 2021 · Get help with classic Google Sites. The owners of websites you visit use data collected by Google Analytics to make their sites work better. It provides graphs and data that you can Help Center; Get started with Analytics; Collect and manage data; Report and explore; Advertising and attribution; Audiences and remarketing; Manage accounts, properties, and users Jul 1, 2023 · Map Universal Analytics events and custom dimensions to Google Analytics 4: An essential task in migrating from Universal Analytics to Google Analytics 4 is the translation of your current measurement approach, including pageviews, events, custom dimensions, and custom metrics, into the Google Analytics schema. Untuk melacak situs, pertama Anda harus membuat akun Google Analytics. Sep 14, 2024 · Google Analytics 4 (GA4) is the latest generation of Google’s powerful analytics platform. Google Analytics currently offers 4 training courses and a certification. Analytics -palvelun virallinen Ohjekeskus, joka sisältää vinkkejä ja ohjeita palvelun käyttämiseen sekä vastauksia usein kysyttyihin kysymyksiin. Incorporate the Network Domain Google Analytics supports regular expressions, also known as “regex”, so you can create more flexible definitions for things like data filters, key events, segments, audiences, content groups, and custom channel groups. For information about scopes of traffic source dimensions in Google Analytics 4, go to [GA4] Scopes of traffic-source dimensions. Tag Assistant helps you make sure that your Google tags for Google Analytics, Google Ads, Tag Manager, and more are working correctly. Loading Using our systems, data generated through Google Analytics can be linked by the Google Analytics customer and by Google to third-party cookies that are related to visits to other websites. Similarly, data from Display & Video 360 can be viewed in Google Analytics to help with automated bidding and create new audiences, as can data from the Google Search Console . org grantees like Merit America, Per Scholas, NPower, Goodwill, Futuro Health, Generation USA, UnidosUS, LULAC and Hispanic Federation. If the questions you have about your store's performance can't be answered with the data available in Shopify's analytics, then you can use Google Analytics. In other countries where Google Career Certificates are available, your cost may be lower. In this article: Watch a video about Google Analytics reports. Setting up Google Analytics 4. Help Center; Get started with Analytics; Collect and manage data; Report and explore; Advertising and attribution; Audiences and remarketing; Manage accounts, properties, and users Mar 12, 2024 · The Measurement Protocol allows hits to be sent directly to Google Analytics without using the Google Analytics tracking code or Google Tag Manager. Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions. Mar 10, 2023 · Audiences let you segment your users in the ways that are important to your business. Oct 5, 2021 · Using Google’s advanced modeling technology, the new Google Analytics allows you to fill gaps in your understanding of customer behavior when cookies and other identifiers aren’t available. Learn how Google Analytics can help you understand and improve your site and app performance with built-in automation, reporting, analysis, and integration tools. To make it easier to optimize in-flight media and confidently allocate your spend, we’re rolling out cross-channel budgeting as a beta in the coming months in Google Analytics 4. Google アナリティクスには、ユーザー像を詳しく分析するうえで必要なツールが揃っており、そうしたツールで得られたインサイトに基づいて、ウェブサイトの改善やオーディエンス リストのカスタマイズといった適切な対応を取ることができます。 Google Analytics erfahren. Step 2: Add the Analytics Property ID to your site. Google Analytics 4 has a different account structure than UA and introduces the concept of a “data stream. Engage with Google support channels, such as the Google Analytics Help Community or support forums, to seek guidance or request assistance on industry-specific challenges. You can segment by dimensions, metrics, and events to include practical Google Cloud offers comprehensive cloud analytics services to help businesses manage, analyze, and gain insights from their data. Before you begin Recommendations. Analytics. It offers higher limits and more advanced features compared to the standard version of Google Analytics 4, empowering large organizations to gain deeper insights into their website and app traffic. The Google Data Analytics Certificate can be completed in less than 6 months at under 10 hours per week of part-time study, so most learners can complete the certificate for less than $300 USD. If you’re using another CMS/platform… Google has links to instructions for most CMS’ here. You can then create audiences that are predicted to take these actions to drive conversions or retain more of your users. Manage all your tags without editing code. Once the data is collected, Google Analytics sorts the data into reports that can be segmented by users, sessions, and events. Mar 16, 2022 · Google Analytics 4 has the flexibility to measure many different kinds of data, delivering a strong analytics experience that’s designed for the future. Find free courses, videos, documentation, and resources for beginners, marketers, developers, and experts. Measure activity with User-ID Oct 14, 2020 · We know there are capabilities many marketers need before fully replacing their existing Analytics setup, so we encourage you to create a new Google Analytics 4 property (previously called an App + Web property) alongside your existing properties. • Customer Insights, Beyond the Desktop Apr 6, 2019 · Hey guys! In this video I'm going to be answering the question "What is Google Analytics?" and explain how it works!And in case you want to install Google An By applying Google’s machine learning models, Analytics can analyse your data and predict future actions that people may take, like making a purchase or churning. Analytics Academy on Skillshop is a collection of free e-learning courses designed by Analytics experts to help users get the most out of Google Analytics. . Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Is Google Analytics free? Google Analytics. Tag Manager. Vorgehensweise Google Analytics adalah platform yang mengumpulkan data dari situs dan aplikasi Anda untuk membuat laporan yang memberikan insight tentang bisnis Anda. Consider consulting with analytics professionals or agencies that specialise in your industry to gain expert advice and tailored solutions for GA4 implementation. What you'll see. If you don’t want Analytics to be used in your browser, you can install the Google Analytics browser add-on. Find Audience > Technology > Network. Measuring a website. Pricing depends on your specific requirements. Start learning today! ©2025 Google Connect Analytics with Google Ads, Search Ads 360, Display and Video 360, Google Cloud and Google Search Console to improve your marketing ROI. In this video, you' We would like to show you a description here but the site won’t allow us. On your computer, open a new Google Sites. Find your Analytics Property ID. Google Analytics, a robust Web Analytics tool, offers many benefits that empower businesses and individuals to make informed decisions and optimise their online presence. Learn how to create a Google Analytics account, add a measurement code to your website, and process and report data. They can then use those customer insights to grow. Click on the “Start for Free” button and follow the prompts to begin setting up your new account. Get the latest news and product updates on Google Analytics, Tag Manager, and the Google tag. עם Google Analytics, תוכלו לשפר את האסטרטגיה שלכם בדיגיטל, לבצע אופטימיזציה של הקמפיינים ולהביא את הנוכחות שלכם באינטרנט לשיאים חדשים. ” Universal Analytics had an account, a property, and a view. For example, flight confirmations in your Gmail inbox will automatically sync with your Google Calendar and Google Maps to help you get to the airport on time. You can export all of your raw events from Google Analytics properties (including subproperties and roll-up properties) to BigQuery, and then use an SQL-like syntax to query that data. Android See how Google Trends is being used across the world, by newsrooms, charities, and more Visualizing Google Trends data Welcome to our data visualization project: where the Trends Data Team works with the best designers around the world to tell stories with data — and make the results open source Google Analytics is implemented on Readymag by default, so you simply need to specify a unique Google tag ID in your project or profile settings. Nov 1, 2024 · Google Analytics is the best websites & app analytics solution on the market and its biggest advantage is its connectivity with other tools, such as Google Search Console, Google Ads and so on. Then you need to add a small piece of JavaScript measurement code to each page on your site. co/marketingplatform The new website includes videos, articles, and guided flows, and provides links to the Google Analytics Discord, Blog, YouTube channel, and GitHub repository. Simplify complex Google Analytics 4 information to spot data trends with clear, colorful graphical visualizations. It analyzes vast amounts of historical data, identifies correlations and trends between key data points, and uses those insights to make predictions about the customer journey. Get the latest news and product updates on Google Analytics, Tag Manager and the Google tag. The Google tag ID is a string that usually starts with G- or AW-, used by GA4 to send all collected data to your account and property. If you don't already have one, sign up for an Analytics account. Google My Business. A brief history of Google Analytics Help Center; Get started with Analytics; Collect and manage data; Report and explore; Advertising and attribution; Audiences and remarketing; Manage accounts, properties, and users Nov 18, 2024 · Google Analytics: Your Business Pulse, In Your Pocket Never lose sight of your website and app performance with Google Analytics. Not your computer? Google Analytics. Learn more about Google Analytics 4 replacing Universal Analytics. Step 1: Set up Google Analytics. Monitor key customer interactions directly from your phone, even when you're away from your desk. For measurement across multiple platforms, use the Measurement Protocol. This can send data from any internet-enabled device to Google Analytics. Understanding your online audience and tracking the performance of your website is crucial for your business’s success. Ask Analytics Intelligence about your data in plain English, and get answers to a wide range of questions. Start earning AdSense works with your settings and choices to help you earn the most from your ad space. Vorgehensweise Google Analytics : introduction Configurer Analytics Guides et vidéos Dépannage Glossaire Collecter et gérer les données Events and key events Importer des données à partir de systèmes externes Intégrations E-commerce Mesurer la génération de prospects [GA4] First-party data Với Google Analytics, bạn có thể tinh chỉnh chiến lược kỹ thuật số, tối ưu hoá chiến dịch và đưa sự hiện diện trực tuyến của mình lên một tầm cao mới. By adding utm campaign parameters to the destination URLs you use in re An In-Depth Guide to Google Analytics 4: Conclusion. Many websites and apps use Google Analytics to understand how visitors engage with their sites or apps. Powered by Google’s AI, reach valuable customers most likely to buy from you wherever they’re browsing - on Search, Display, YouTube and more - from a single campaign. Chrome is the official web browser from Google, built to be fast, secure, and customizable. 100k+ sites globally 100% free GDPR & CCPA Oct 18, 2024 · Most importantly, Google Analytics third-party cookies are on the decline, so relying on first-party data is the way forward. Everyone with access to your Google Analytics will see the same set of reports on the left. Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Oct 9, 2024 · Help us improve the Google Analytics ecommerce documentation by taking a quick online survey. Learn how to use Analytics features, benefits, and resources to optimize your data and performance. There are numerous benefits to GA4, including cross-platform tracking, more control over data, and AI-driven insights. Si vous utilisez un SDK pour implémenter les fonctionnalités de publicité Google Analytics, comme la création de rapports sur l'audience ou le remarketing, vous devez respecter le Règlement pour les fonctionnalités de publicité Google Analytics, en plus de l'application Google Play Règlement du programme pour les développeurs et tout autre règlement applicable. Oct 9, 2024 · This document describes several advanced features of the Google Analytics Data API v1. Google Analytics lets you track visitors, sessions, and other customer behavior on your store. In Admin, under Data display, click Attribution settings. Demographics data for apps Demographics and interest data come from the Android Advertising ID or iOS Identifier for Advertisers (IDFA). For example, an advertiser may want to use its Google Analytics data to create more relevant ads, or to further analyze its traffic. Not your computer? Google Analytics 360 gives businesses the tools you needed to better understand customers. Use your Google Account. You can then use those business insights to take action, such as improving your website, creating tailored audience lists and more. This will add Google's default Universal Analytics script to the appropriate location in your forum's HTML to begin collecting analytics for your forum. Email or phone. Jan 17, 2023 · Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Jan 10, 2024 · Learn how to get started with Google Analytics 4 (GA4), including how to use the interface, reports, setup conversions, configuration, installation, and more Analytics Four ways Google Analytics delivers actionable insights for your business New features in Google Analytics allow you to make better business decisions despite a continuously changing measurement landscape. Learn mo When you use Google Analytics on your site or application, you must disclose the use of Google Analytics and how it collects and processes data. Google Analytics è la piattaforma di riferimento per milioni di proprietari di siti web e app che vogliono conoscere meglio il rendimento dei loro siti web e delle loro app. Google has also funded 100,000 scholarships for Google Career Certificates, which will be distributed by Grow with Google partners and Google. Understand your customers so you can deliver better experiences. Connect Analytics with Google Ads, Search Ads 360, Display & Video 360, Google Cloud, and Google Search Console to improve your marketing ROI. You can identify areas that need improvement, and then track the extent of those improvements. The team used the customizable Explore section to uncover and resolve key pain points for Gymshark customers. See what data you have in your Google Account, including the things you do, like searches, and the things you create, like email. Enable debug mode so you can see events in realtime and troubleshoot issues. When the data in a report or exploration is limited due to data thresholds, the data quality indicator at the top of the report includes the message, "Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. Paste your Measurement ID from Google Analytics in the pop-up. Oct 8, 2024 · Analytics Academy courses on Skillshop are now available! Learn how to use Google Analytics for your business needs, assuming no prior digital analytics exp Google Cloud Platform lets you build, deploy, and scale applications, websites, and services on the same infrastructure as Google. Set up measurement. For a detailed reference of the API, see the API Reference . Learn more. byquofw bfyomqr sefk wthxu hcfbur oge weanwtn nvxs xqyxx mfrol